The Flow of Power – Online vs Offline

The Flow of Power – Online vs Offline

The physical world and online world in a massive way when it comes to the flow of power.

From the Exponent podcast about podcasting and centralization:

In the offline world, power flows from controlling supply.

In the online world, power flows from controlling demand.

It doesn’t sound like much, but it’s a massive difference worth understanding.

Until the real estate industry understands how power flows in the online world and counters with differentiated buyer solutions not currently available/possible, you’ll be dependent on Zillow’s of the world. It’s easy to figure out the future winners of this industry; follow those that satisfy untapped buyer demand.

For those who want to increase your leverage, ask yourself, “what can I do/build to generate demand?

A few ideas:

  • A marketplace of public CMAs.(more)
  • A private/trusted pocket listings marketplace. (more)
  • Give buyers access to trusted knowledge/answers from real estate experts — without giving up their contact information. (more)

About Drew Meyers


Founder of Geek Estate Blog. Zillow Alum. Travel addict & co-founder of Horizon. Product & Marketing for 360modern. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

http://www.rossadamcohen.com/hsc/wp-content/uploads/2017/06/power-button.png

Source link

img

HSC Management

Related posts

Meet the RE Tech Founder: Ethan Lieber from Latchel

In our latest real estate tech entrepreneur interview, we’re speaking with the co-founder...

Continue reading
by HSC Management

November Sponsor Showcase, Round 2

Thank you to our November sponsors… How will you keep up with the changing MLS landscape...

Continue reading
by HSC Management

A Creative SEO Strategy: Support Crowd Funding Campaigns

Here’s a link building idea for those thinking about your business on a long enough time...

Continue reading
by HSC Management

Join The Discussion