NAR Doubling Down on Upstream. Why?
There was a comment thread in Inman’s Facebook group this weekend discussing the news and strategy behind it.
I must admit, I still don’t really get it — at least not to the tune of $9 million in backing.
Couldn’t existing MLS vendors such as Flex or Rapattoni, or even Bridge Interactive Group, tackle this issue at a much, much more affordable price point — and in a fraction of the time?
Those with more knowledge than me, would love to better understand why you feel this is a warranted/worthwhile technology investment.